Community Transit, Snohomish County partnership reduces traffic
Snohomish County, Wash. – The Curb the Congestion program, a partnership between Community Transit and Snohomish County, recently earned second place in the national Association for Commuter Transportation (ACT) Marketing and Outreach: Partnership Award competition.
Curb the Congestion is a community-based transportation demand management program to reduce traffic congestion on three specific corridors in Snohomish County – 164th Street between Lynnwood and Mill Creek, 128th Street between Everett and Mill Creek, and 20th Street SE between Everett and Lake Stevens.
The national honor was awarded in recognition of the 2010 program. Through the end of 2010, 361 people were signed up and participating in the program, removing an estimated 18,000 drive-alone car trips from these three crowded corridors. A follow-up survey reported that 90 percent of those who sign up would continue to use an alternate commute method after three months.
For 2011, the Curb the Congestion program offers a $50 monthly incentive to help participants pay for alternative transportation for the first three months they take the bus, bike, walk, carpool or vanpool. After three months, those who stay with the program are eligible to win a $150 random monthly drawing. The program is funded by Snohomish County through development mitigation fees and federal grants, and is operated by Community Transit.
“Our goal is to get people to think transit first, and this program certainly does that,” Community Transit CEO Joyce Eleanor said. “When people use transportation alternatives like the bus, it benefits everyone by reducing the number of cars on the road.”
“Partnerships such as this one are critical in getting people to and from work and home while also decreasing the traffic congestion on county roads,” said Snohomish County Executive Aaron Reardon. “I’m pleased to see the program has been successful and that it had garnered national recognition.”
ACT is a national, non-profit organization with more than 800 members. It is the premier association for professionals and organizations focused on transportation demand management – mitigating traffic congestion, increasing mobility and improving air quality.
The Marketing and Outreach Award recognizes four categories of organizations (Public, Private, Partnership, and TMA) that have developed and implemented a promotion, program, product, service, or marketing campaign that successfully met an identified commuter need or concern. The first place winner in the Partnership competition was Oregon Metro and Kaiser Permanente for “The Walk There Guide.”
For more information or to sign up for Curb the Congestion, register online at www.communitytransit.org, or call (425) 438-6136 or email CurbIt@commtrans.org.