In 2010, Lancôme launched Genes Day, a one-day national tribute to the beauty of scientific research benefiting St. Jude Children’s Research Hospital. This year, Lancôme continues the celebration!
On October 21st Lancôme will donate $7 from the purchase of every Lancôme Génifique Youth Activating Concentrate to St. Jude to benefit research and help save children’s lives.
 Star product Génifique Youth Activating Concentrate was an instant success following its 2009 launch, a truly innovative formula and the first skincare product to generate results at a genetic level. And the results speak for themselves: visibly improved tone, texture and luminosity within just seven days. The product of breakthrough research and cutting-edge technology, Génifique Youth Activating Concentrate is proof of the beauty of scientific research. The unique, sleek packaging with the dropper system only adds to its appeal. Fans include “Mad Men” actress Christina Hendricks, Lancôme ambassador Julia Roberts, British songbird Lily Allen, supermodel Veronica Webb and star makeup artist Charlotte Tilbury.